Tuesday, January 25, 2011

LENSCRATCH Reviews Photo la 2011

Thanks for the shout out Aline!! We love all that you do for photography! :-)

Photo la 2011

Melissa_Photo la 2011
Melissa Parkerson from dnj Gallery
featuring the work of Maria Luisa Morando

Photo L.A. 2011
Saturday, January 22, 2011

This past weekend, photo l.a. celebrated its 20th Anniversary as the longest running art fair west of New York and the largest photo-based art fair in the country, drawing over 10,000 attendees. It brings together photography dealers from around the globe, displaying the finest contemporary photography, video and multi-media installations along with masterworks from the 19th century. photo l.a. is honored to have played a significant role in the cultural life of Los Angeles. It has been essential in transforming the art/ photography landscape of Los Angeles by increasing public awareness and acceptance and the inclusion of photo-based art in almost all contemporary galleries and museum exhibitions.

In 2004, Photo LA was created as a public event, and each year for 4 1/2 days, the public immerses itself in all things photography. In addition to the exhibition fair, numerous lectures, events, and seminars were being offered. Photographers such at Uta Barth, Arthur Tress, and Amy Arbus provided lectures, presentations on independent printing and publishing, panel discussions on a variety of topics were offered, and daily collecting seminars were available. Across the street, Center hosted Review LA (to be featured next week), and there were photography openings at venues across the city.

Close to 60 galleries and publishers set up booths, filled with photography and books for sale. The galleries came from as far away as China, Australia, and the Netherlands, but the show also included local galleries. It was an opportunity to not only be exposed to a terrific range of imagery, but see trends in print sizes, matting and framing, pricing, and color vs black and white. Five years ago, the fair was filled with large scale color prints, the last two years were dominated by small black and white classic prints--this year was a more balanced offering of scale and approach.

most images by Noelle Swan Gilbert

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